Posted: September 1st, 2010 | Author: Brian | Filed under: Marketing, Social Media, Twitter | Tags: 15 Minutes, Blog, Countries, Direction, Eye Opener, Heck, Internet Fame, Knoxville Tn, Local Company, Lot, People Talking, Presence On The Web, Prime Audience, Snapshot, Snapshots, Tweets | View Comments
The big thing out there right now is, going viral. Everybody and their aunt wants to go viral. Huge exposure, and your 15 minutes of internet fame. Heck, I wanted to go viral. Just one post. Please, please, please, just let me go viral, just once. That was, until yesterday. Yesterday taught me a lot about my audience. I learned about who sees my posts, and who I really want to be reaching.
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Posted: August 31st, 2010 | Author: Brian | Filed under: Marketing, Social Media, Twitter, Zen | Tags: Coffee Co, Coffee Product, Eiffel Tower, Emotional Response, Flavoured Coffees, Followers, Great Coffee, Immense Opportunities, Joanne, Kindness, Knoxville Tn, Media Platforms, Middlebrook Pike, Preface, Reply, Respective Companies, Small Businesses, Syrups, Tweet, Tweets | View Comments
Yesterday I had the opportunity to sit down with @lrknight, founder of , and the guys from jAVERDE Coffee Co. We were there to brainstorm some ideas on how to expand our respective companies. Javerde is a eco-green business and have a great coffee product that is just waiting to explode out of it’s one shop in Knoxville. I felt honoured that they would include me in their quest for expansion. I knew that I followed them on Twitter (@jAVERDE_Coffee) so I went to check out how they were handling their Twitter presence. It was there that I saw the most beautiful tweet, ever.
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Posted: August 30th, 2010 | Author: Brian | Filed under: Blogs, Zen | Tags: Billions, Blogs, Clothes, Colourlovers, Design Elements, Design Furniture, Designing Logos, Desire, Emotional Response, Favourites, Google, Inspiration, Logo Design, Mad Men, Money, Politicians, Response Design, Squid, Strange Blend, Web Design | View Comments
Design in one of the most overlooked aspects of our lives. Everything we use, read, and watch has it’s beginnings in design. Our money has design elements that make it safer to use. Our clothes are designed to make a particular social statement. Companies spend billions designing logos and product packages to get our attention in a market swamped with competitors. Even politicians spend beau coups cash on logo and website design.
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Posted: August 25th, 2010 | Author: Brian | Filed under: Blogs, Marketing, Social Media, Zen | Tags: Assumption, Best Buy, Blog, Droves, Endeavor, Five Stars, Laptop, Passion, Perception, Prime Example, Psychological Phenomenon, Risk, Scrutiny, Social Situations, Uniqueness | View Comments
Ok, not everybody, but this is a prime example of social proof. Social proof is defined as a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed.
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