What is Your Website Worth is a Worthless Question

You can easily find a site that will grade the monetary worth of your website, for Facebook page, your Twitter account, or for just about everything else you do online. Everything out there is graded in monetary worth. However, none of these sites will really give you any true idea of the actual value of your presence on the web.  Too many other factors go into defining the worth of anything that you do.

Worth is defined in dictionary.com as

I don’t think that really covers it. Monetarily speaking, something, anything, is worth no more and no less than someone is willing to pay for it. Still, it’s just not a good enough description.

OK, lets break it down a bit. Guys do you still have your first pocket knife? You know, the one your dad gave you? And girls, do you have a ring that you got from your grandmother for your sweet sixteen? It doesn’t have to be those items exactly but you get the picture. How much is that knife worth on the market, ten dollars maybe? How much is worth to you? I’d say that you couldn’t exactly put a figure on it. The symbolism of the ring/knife bear it a greater worth for you. They have a history, they have the time you’ve put into their upkeep. They have your love.

Your websites, Facebook fan pages, and Twitter accounts are not much different. There is, or rather their should be, an amount of love and care that you have put into growing these networks. I think that focusing on the cash value of these platforms is the exact opposite way we should be valuing them. If you are on these sites to drive your sales, then I think, by the very nature of how they operate, a bottom line sales is not necessarily the place to start. Sales do, count but in gaining those sales I think the focus should be better placed in intrinsic worth. What are you adding to the community, and not meaning your product. Take the time to grow, and cultivate real, honest relationships with others out there, and you’ll get the sales as a bonus.