Google Instant. Is Instant Too Fast?

Normally I don’t post twice a day but this caught my eye. Google Instant. I’m not sure how many of you have noticed it yet, but Google has tweaked its format. Looking at Twitter trends I see that Google Instant is only a promoted trend, so I guess that most of you still have yet to see it.

First, you must be logged into Google to see it. As soon as you start typing your query into the search bar, you immediately move to the search pages. These pages change as your search words expand. It took me a minute to realize this was going on, and when I did it felt a little, well…wonky. Heck, I’m used to typing in my query and then hitting the search button. Is it too fast? Does it bring me answers I don’t really need? Not really, nothing has truly changed that much. It will take a bit to get used to the screen changing while I type but I still get the same answers I was looking for in the first place.

Google has this to say:

The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.

Other benefits cited by Google are Faster Searches, Smarter Predictions, and Instant Results.

My initial thought was that this is a shift to a more Bing like, decision making engine, but no it definitely is not. Given time, I think that this just may work out better.