Why the Amount of Followers You Have Can be Meaningless

A friend of mine was telling me about his new Twitter account for his business, and bragged about how he had broken the 2000 follower ceiling in under 10 days. He was surprised, to say the least, when I was unimpressed.

First off they have  good size off line following. That helps. Second, you defeat the business purpose of being able to effectively brand yourself, and find potential clients by using an auto follow tool, and any type of get-followers-quickly client.

Quality over quantity should be the rule here. Mass amounts of followers is a meaningless metric, even more so when the majority of your followers are looking for the same thing you are, more followers. These people don’t care about your business and your service, just that your avatar appears in their followers list. This produces absolutely no value.  Take, instead, the time to really connect with people, on Twitter, that are in the markets you serve.

Followers means nothing if you are unable to connect with those followers and produce measurable results.  To me auto follow tools and get followers-quick-programs are like the Hollywood Cookie Diet. You get short term results, but what about your long term yield?