It Takes Crazy to Change the World

Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round heads in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. But the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

~Apple Computer Inc.

In my opinion, this is one of the most inspirational marketing campaigns, ever. I started Anocial because I want to change how people, in my area, see the world of social media. I started Anocial because I think I am just crazy enough to do it. Have I? Will I? I guess that remains to be seen.

My message is still the same. I constantly hear, or read that you must do social media this certain way, or you must judge your usage that way. Now, I’m not saying that these people are entirely wrong, but those are the methods that work best for them. Social media is not one-size-fits-all. That’s the beauty of it. We must be crazy enough to change the rules to fit us. Observe, form a theory, test that theory, and observe again. Wash, rinse, repeat. To heck with copying some viral campaign. The way it was accomplished has now been done. What are we gonna do different to draw the people in? What are we gonna do that goes against the grain of convention, and succeed at it? Let’s get crazy, and find out.