Creativity’s Event Horizon

Augmented reality. That is the reality we now live in. Not only do we interact with the tangible physical world, but also with an ethereal digital world.  Gone are the days when we carried around an extra dime for the pay phone in case of an emergency. No longer do we need to wait for the TV Guide to come in the mail to see what’s on TV next week. Is my flight on time? Well, lemme check my phone. My phone. My reality “extra” is right in my hand. I can go anywhere, find any answer, make purchases and pay bills, all while standing in my grocery store’s checkout line. If I need to relax, I can pick up my phone and race Audis, or kills pigs with exploding birds.

Mark Schaefer wrote in a recent blog post, “Future Internet Marketing success all boils down to one thing: Creativity.” He’s quite right. The last ten years have given us the smartphone, iPad, app stores, and the social web. It has also seen a clamouring to be in the spotlight in these areas. There are some YouTube clebs that are almost as well known as some movie stars.

So how do we, the little people, get noticed? Creativity. There is no other way. Like Mark said, and I paraphrase, we can monitor, and gauge all the various metrics we want, but at some point if we wish to succeed, we will have to create.

People do not see the ads in their sidebars any more. In fact, many use plugins to block them entirely.  How then are we to push through all of it, and get noticed? The din of voices is expanding at an exponential rate. You can see, in real time, people signing off for the night while others in another part of the planet are waking up and plugging in. How are we to compete with all those voices?

Creativity is our path. Let the big companies create the iPads, the glasses, or contacts, that project games onto the lenses. Let them put out all the new grandiose base innovations out there. The we figure out the creative ways to use them. Remember, Apple didn’t create Angry Birds. Creative people did.

So you want to get noticed? You want to make a difference? We are standing at the jumping off point, the event horizon for creativity. What are you gonna create?