Successfully Drive Tweeple to You Blog
Granted, this post isn’t for everyone out there, simply because not everyone is trying to get people to read their blog. However, I’ve been asked about this enough, I thought I’d put a post down.
Twitter can be your blog’s bestset buddy. Now you can’t use Twitter just for your blog, rather you shouldn’t, but if you do have a blog and you’re trying to get a bit more out of it, try some of these tips.
Tweet-easy Website
Let’s face it, unless you are one of the stars of the blog sphere, people will not go out of their way to tweet your content. You gotta make it easy for them. Tweet buttons placed on your blog will help prompt people to pass your info along.
Ass-Kicking, Name-Taking Headlines
You need a post title that is descriptive, short, and get’s people’s attention. You headline will be the focus of your 140 character tweet so it needs to be intentionally crafted. Many times a good headline will get retweeted without the retweeter ever reading your post. That can be good or bad, but at the very least it is getting passed on to a wider audience.
Tweet and Tweet Again
If you’re on Twitter for promotion, then by all means, promote. I’m not telling you to do nothing but push your links, but there’s no need to be afraid of tweeting your link more than once. The average time spent on Twitter is 12 to 20 minutes. That gives you the perfect opportunity to tweet your link about three times a day without spamming anyone.
An Oldie But a Goodie
Tweet some of your previous posts that have done well. Don’t do this every day but once in a while, on a day that you don’t have a new post, toss out an early post that has a proven record. This helps to keep a little interest running in the off days.
Golden Rule
Tweet unto others, as you would have them tweet to you. Spend more time sharing their information than you do promoting your own. Spend time talking to the tweeps and just having a bit of fun with them. The idea is that if they like you and you are helping them promote themselves, then they will want to promote you in return.
Get a Little Klout in Your Corner
One good way to push a little exposure is to ask for it. Do you have a relationship with one of the influencers? Don’t be afraid to use it. @mayhemstudios is a good guy that I have been following for about three years now. He has more than a few followers, and he shares constantly. I asked him once to tweet one of my posts that I was particularly proud of and in a matter of hours it jumped from 200 hits to 900. This, however, can easily be an overused tactic. Don’t turn off someone by constantly asking for a favor. In reality, I wouldn’t do this more than once or twice a year.
There plenty of ways to increase blog traffic by using Twitter, these just happen to be a few of my favs. I’m sure you have your own. Feel free to share, or by all means, disagree with me. I’d love to have a conversation about this.
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Hello and thanks for this article! Really great tips that I can use now. I’ve been getting frustrated with figuring out how to make Twitter work for me, and this helps out quite a bit. Many thanks again!
Christina
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Glad I could help. Find me on Twitter (@bc42) I’ll be happy to answer any questions you might have.
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‘Tweet unto others’ is good advice. People won’t take an interest in you unless they realize you are truly interested in them. And that’s only fair.
This doesn’t mean you should feign interest… most bloggers can spot a fake ten miles off. It’s best to save your tweeting/commenting/retweeting energy for the people and content you can engage with.
Headlines are a vital part of blogging, and that’s where most writer bloggers tend to stumble – all writers, regardless of genre or day job, should follow marketing and copywriting blogs, at least for a while. When you read consistently and systematically, you learn how to develop focus and fine-tune your message. I subscribed to Copyblogger for almost two years before I started blogging. It really helped.
While I am not the perfect blogger (nobody is) at least I now have an idea what I’m doing.
As a coda, I’d like to add that none of this advice applies when a blog lacks focus. Basically, if you can’t sum up what you do with your blog in a single sentence, you don’t have a strong focus or theme.
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“This doesn’t mean you should feign interest” You just hit the nail on the head. As for the headlines part, I have run experiments before, on some older blogs I had. I would repost various articles, but with different headlines. It was interesting to see the hits change, based on a better or worse title.
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Great tips!
I only worry a little about the over emphasis on a tasty title. There’s a tendency to get dishonest when people write a tasty title. Unless it’s all in good dun. @TheJackB pulls it off where most fail.
For example:
10 Proven Ways To Get A Stampede To Your Blog
This is an example of a dishonest and spammy title.
The author has no clue about YOUR blog. He/she has not proven anything about driving traffic to YOUR blog. And, I’m willing to take bets (in Dollars, Euros or silver bullion) that if you apply their tactics (and do nothing else), you won’t get the PROMISED stampede.
Now, I understand that non-native English speakers may make that mistake and I won’t hold it against them. Mostly. [grin]
Stan
P.S. Oh- I liked your add on about focus. What is my blog about? It’s about me, you, life, the universe, and everything.
Recently on my blog: Love this gruesome apocalyptic fan art http://wp.me/pbg0R-fR
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I just found that post, and while I would say that those methods could be effective, to a point, most of them are unrealistic. Most blogers don’t have the kind of capitol it would take to do some of the things he suggests. You say that it is an example of spammy titles. Just look at the domain name, accounts4free.blogspot. That should’ve been the first clue.
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I disagree a little with Stan–I don’t think using “your” is disingenuous at all. I have clicked on my share of over-promised headlines, thought, and I think it’s worth pointing out.
Thanks for the post: it’s on a great topic and includes great advice! Cheers!
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The headline tip is a big one. Even the best content can fail to launch if the headline is lame. Gee, I wish there was a way to test headlines… *Cough-Naked-Stats-*Cough
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I’ve checked out Naked Stats and it is an awesome tool. Well done Dan. Ass Kicking, Name Taking Headlines is a good one if only because it is a great headline in and of itself, although, my favourite is “Tweet unto others…” Too many out there think that they can say what ever they want while hiding behind an avatar.
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