Why I am Quitting Empire Avenue
The time has come. It am selling out all my shares and getting out of the stock market game. You know, Empire Avenue? The game seems to have captivated just about every social media maven out there, and I have to admit, it is fun to play. I seem to be good at it. In less than a week I became a VP in the Marketing index and shot to a Net Wealth of almost 600,000 eaves. If you’re not familiar with Empire Avenue, eaves are the fictitious currency that you buy and sell shares of people with.
Here is the kicker. I only have so much time in my day. Many people would have you believe that social media is free, but I spend a lot of time in social media. I don’t know about you, but my time is expensive, and as a friend of mine said, I “can only chase so many shiny objects at once.”
Now this is not a slight on Empire Avenue at all. It is a great platform, that many people will do really well marketing on. I am simply choosing to place my efforts other places. When it comes down to it, I have never been a fan of the stock market. I have a basic understanding of it and took classes on it in college, but it never really jelled with me. Ultimately, it is a big jumble of really odd logic, to me. Because of that there are pieces of EA that I simply don’t get.
First and foremost, if you are going to place efforts into a social media platform, it must feel right to you. I’m looking forward to see how Google+ develops over the next few months. It feels better to me, but it may be a place where I do more conversing with other social media professionals. Who knows? That’s the beauty of the 2.0 experience. It’s wide open and you can choose where you want to go.
What are your favourite, and your not so favourite platforms? Why do like/dislike them?
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Brian I’m right there with you on this. When Mark Schaefer posted the link I decided to signup and check it out. I quickly grew bored of it and went back to Twitter. I check in from time to time just to see how my stock has dipped or gone up. It tends to float around the $20 – $22 range even though I’m hardly ever on there.
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I was as high as 65 eaves, and like I said, there is nothing wrong with it. Heck, it’s a great platform. I just don’t feel it. Without that connection, it is useless to me. That being said, I’ll not steer clients from it, if that is an area they feel comfortable.
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I totally agree that you can only chase so many shiny things at once, but why get off of the platform? That’s like saying that you’re out of time to give +K’s on Klout.com so you disconnect your accounts from it. It serves as a sort of measurement tool and I’d hate to see your measurement go down.
I just don’t log in very often.
Great topic, thanks for the thoughts. Looking forward to the discussion.
Aaron
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For me it is about cutting away what I’m not using. I’m not comfortable on EA so why keep a presence there? Measurement goes up and goes down. If I am strong in the areas I am using then I will stay strong. Influence isn’t based in how many places you are but in how strong you are in the areas you are in.
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I like Twitter; dislike Facebook. Find it impossible to trust. They keep changing the rules of the game on you.
Furthermore, the apps have ruined everything for everyone. You need to spend 90% of your time on Facebook blocking notices from apps your friends use. No wonder some workplaces have chosen to block Facebook. I deleted my account last year.
I’ve been using photo-sharing communities for a while. Flickr is essential if you’re a photographer, designer or any other kind of design artist.
Behance has got some interesting features, but they haven’t gotten user interaction quite right. I tried a similar community – Bluecanvas – terrible user interface. You can select images as favorites, the way you do on Flickr, except your favorites folder does not link back to the artists’ profiles or anything; it’s just a static collection of images.
I use YouTube in a passive manner. I’ll probably never post videos there, because the community is so childishly hostile. Vimeo is a lot more civilized.
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funny you mention Vimeo. In my work with the Entrepreneurs of Knoxville, we decided to use Vimeo for almost that very reason. I keep saying it, and I’ll say it again, it’s all about being where you feel comfortable.
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