Scam Awards: PostPositiveResults.com
If you advertise online, and have any of your contact information out there, especially your email, you are open to all sorts of scams. Many of these are blatantly obvious, like the ones from someone with a name like “John Anderson”, who supposedly lives in your vicinity, and has the worst broken English ever. If you are familiar with how people of non English speaking countries speak English you can almost make out where the email originated from. Most of it is pretty hilarious. Now and then, one really stands out and really makes me take notice. This time it is an email I got...
read moreDoes Your Business Really Need a Twitter Page?
Do you have a Twitter page for your business? I’m interested in what kind of a return you are seeing off of it. I am becoming ever more unconvinced that Twitter is the right place for localized small to medium sized businesses. The majority of the interaction I see on Twitter is spread globally, among people that will never see your store front. I believe, at least for localized business, that blogs and Facebook are the way to go. People are on Facebook more and more to connect with people that they used to know, they know but don’t see as much as they’d like, and as an...
read moreOutbound Is Out and Inbound Is In
Billboards, billboards, billboards. Our society is inundated by TV ads, radio ads, newspaper ads, pop-up ads, and yes, like I just said….billboards. This kind of advertising reminds me of fishing with a very large net for very small fish. You expend a lot of energy to throw the net out there and hope you manage to snare just a few of the fish. A lot of resources spent for a relatively small return. This is outbound marketing. Outbound marketing is a marketing strategy that focuses on finding customers by building brand awareness through advertising and promotion, or interruption...
read moreA Tale of Two Clients
Social media consultants are, at the moment, taking pretty much whatever jobs come their way. I do not think that will last. We are starting to see a distillation of the niches that consultants/strategists are falling into. Soon, I expect you will see political social media strategists, food service social media consultants, among others, giving us a wide range of specialities. For now though, we are still taking the clients as they come and writing our case studies. I want to briefly go over a couple of clients that I have been working with. Client: Julia Hurley, Tennessee State House...
read moreEntrepreneurial Imperative 2010 Marketing Conference.
Just under two weeks ago I spoke on a panel at the Entrepreneurial Imperative 2010 about social media and social media consultants. I thought you might be interested in the question and my answer. Question: We all know back in the early days (aka 2007 – present) that there were a fair number of “social media gurus” charging extremely high monthly rates to set up and manage social media accounts. Discussion: What are the “red flags” that entrepreneurs and small business owners should keep an eye out for when looking to hire help? How is the value being delivered quantifiable? I...
read moreGoogle Instant. Is Instant Too Fast?
Normally I don’t post twice a day but this caught my eye. Google Instant. I’m not sure how many of you have noticed it yet, but Google has tweaked its format. Looking at Twitter trends I see that Google Instant is only a promoted trend, so I guess that most of you still have yet to see it. First, you must be logged into Google to see it. As soon as you start typing your query into the search bar, you immediately move to the search pages. These pages change as your search words expand. It took me a minute to realize this was going on, and when I did it felt a little,...
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