Does Your Business Really Need a Twitter Page?
Do you have a Twitter page for your business? I’m interested in what kind of a return you are seeing off of it. I am becoming ever more unconvinced that Twitter is the right place for localized small to medium sized businesses. The majority of the interaction I see on Twitter is spread globally, among people that will never see your store front. I believe, at least for localized business, that blogs and Facebook are the way to go. People are on Facebook more and more to connect with people that they used to know, they know but don’t see as much as they’d like, and as an...
read moreA Tale of Two Clients
Social media consultants are, at the moment, taking pretty much whatever jobs come their way. I do not think that will last. We are starting to see a distillation of the niches that consultants/strategists are falling into. Soon, I expect you will see political social media strategists, food service social media consultants, among others, giving us a wide range of specialities. For now though, we are still taking the clients as they come and writing our case studies. I want to briefly go over a couple of clients that I have been working with. Client: Julia Hurley, Tennessee State House...
read moreMake Your Website the Center of Your Digital Footprint
With all the various social media applications out there it can be easy to get your brand/business scattered and fragmented, socially speaking. I see many out there that will have a Facebook fan page as their focal point yet their other accounts don’t point to it, while others put the entire 2.0 load on one specific application and don’t network other platforms to gain a stronger foothold in the digital community. Find your center. I believe that the foundation of a strong social media campaign begins with the website. There are many avenues to travel in this area. First you must...
read moreWhy I Do What I Do
Social media has become an integral part of today’s society. From people connecting with old friends and making new contacts, to businesses advertising digitally, people now lead virtual lives that are just as tangible as their real lives. It is projected that in 2010 marketers will spend 2.2 million dollars worldwide in the social media arena with Facebook claiming almost a quarter of that. Look at some of the stats: Facebook gets 700,000 new members per day, and 45 million updates go through their servers every day. Twitter does 5 million tweets per day and there are 900,000 new blog...
read moreImprove your SEO-Fu through Local SEO
Sure, there are those from many places on this planet that come to this site (OK probably not so many, but it’s nice to brag). However, that is not where I will make my money. The majority of my and anybody’s potential jobs will come from a relatively small radius of the area in which we live. I’ve been looking at various techniques that can be utilized to get you noticed locally. Since Google started allowing searches to be done by region or locals, SEO for your specific are has become much more important. Think about it. If you live in Bangor Maine, and are in need of a...
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