Lay It On the Line
I’ve done a lot of talking about best practice in social media, but I’ve never really told you about me and just why I’m here. After a short stint in the US Army , and spending 20 years in the restaurant business all I really had was a dysfunctional lifestyle, kids I wasn’t taking care of emotionally, and a relationship with a woman that was ending. Well, the relationship ended, and I found a fantastic mate, whom I married, the first chance I got. I have a beautiful relationship with my children from my previous marriage, I have two step kids that I will be...
read moreGoogle Analytics Announces Big Changes
Are you one of those who rely heavily on Google Analytics? If so, big news has come down the pipe from the Analytics Blog. It was short so I’ll just put the whole piece up here. Thursday, March 18, 2010 | 11:22 AM As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that...
read moreMake Your Website the Center of Your Digital Footprint
With all the various social media applications out there it can be easy to get your brand/business scattered and fragmented, socially speaking. I see many out there that will have a Facebook fan page as their focal point yet their other accounts don’t point to it, while others put the entire 2.0 load on one specific application and don’t network other platforms to gain a stronger foothold in the digital community. Find your center. I believe that the foundation of a strong social media campaign begins with the website. There are many avenues to travel in this area. First you must...
read moreWhy I Do What I Do
Social media has become an integral part of today’s society. From people connecting with old friends and making new contacts, to businesses advertising digitally, people now lead virtual lives that are just as tangible as their real lives. It is projected that in 2010 marketers will spend 2.2 million dollars worldwide in the social media arena with Facebook claiming almost a quarter of that. Look at some of the stats: Facebook gets 700,000 new members per day, and 45 million updates go through their servers every day. Twitter does 5 million tweets per day and there are 900,000 new blog...
read moreHow to CYA When Looking For a Social Media Consultant
Right after putting up my last post, Improve your SEO-Fu through Local SEO, I tweeted it. Within a few minutes I got two retweets about it, YEA! Not so fast. When I looked at these retweets, I found that the person who had done this had also piggy-backed his own URL onto the tweet. I checked it out and found a site that announced that all other SEO and Social Media consultants are ripping you off and that he alone held the truth that will earn you all that internet based money…..for only $797 per month minimum. At this point, I am slightly perturbed, not at being called a liar and a...
read moreImprove your SEO-Fu through Local SEO
Sure, there are those from many places on this planet that come to this site (OK probably not so many, but it’s nice to brag). However, that is not where I will make my money. The majority of my and anybody’s potential jobs will come from a relatively small radius of the area in which we live. I’ve been looking at various techniques that can be utilized to get you noticed locally. Since Google started allowing searches to be done by region or locals, SEO for your specific are has become much more important. Think about it. If you live in Bangor Maine, and are in need of a...
read more