Social Media Metrics and What You Should Be Looking At.
ROI this, metrics that. We constantly hear about how to assess your social media benchmarks, and quite a few of them are pretty complicated. Bottom line, especially for small businesses, ROI really doesn’t need to be that hard to calculate. I’ve gathered together a few things that you can be looking at that will give you a basic understanding of how you are doing. The biggest thing here is that there are so many things that can be looked at, and so many that can seem very unrelated. No, you really cannot effectively quantify real, quality relationships, but you can put together...
read moreWhy Quitting Was the Right Answer
This past month I was involved in a contest. I had the opportunity to win an iPad2, and I was actually in the running. The premise here was to gain a free shirt from the company, use it in an original way, and snap a picture of it. At that point, you post it to their Facebook fan page, and do your best to get the most likes. Sounds easy enough, and it was…too a point. Late in the game one of the contestants jumped to first place very quickly, amazingly quick given that they were in last place the day before. How was this done? I looked at their list of people who liked them and found...
read more8 Things You Should be Doing in Social Media
Does it seem like the face of social media marketing is changing at a blistering rate? Well, it is. What worked well in 2006, may not work now. Heck, what worked in 2010, just may be passé now. If you are planning on publishing an article in 6 months, using traditional methods, you just may miss out on some real, right-here-right-now opportunities. So, how do we keep up? How do we continue to stay in step with modern marketing in the world of web 2.0? Here are a few of the key ingredients to being successful in social media marketing. Entertain: If you are bland you are out. Humour, and...
read moreDoes Your Business Really Need a Twitter Page?
Do you have a Twitter page for your business? I’m interested in what kind of a return you are seeing off of it. I am becoming ever more unconvinced that Twitter is the right place for localized small to medium sized businesses. The majority of the interaction I see on Twitter is spread globally, among people that will never see your store front. I believe, at least for localized business, that blogs and Facebook are the way to go. People are on Facebook more and more to connect with people that they used to know, they know but don’t see as much as they’d like, and as an...
read moreA Tale of Two Clients
Social media consultants are, at the moment, taking pretty much whatever jobs come their way. I do not think that will last. We are starting to see a distillation of the niches that consultants/strategists are falling into. Soon, I expect you will see political social media strategists, food service social media consultants, among others, giving us a wide range of specialities. For now though, we are still taking the clients as they come and writing our case studies. I want to briefly go over a couple of clients that I have been working with. Client: Julia Hurley, Tennessee State House...
read moreWhat is Your Website Worth is a Worthless Question
You can easily find a site that will grade the monetary worth of your website, for Facebook page, your Twitter account, or for just about everything else you do online. Everything out there is graded in monetary worth. However, none of these sites will really give you any true idea of the actual value of your presence on the web. Too many other factors go into defining the worth of anything that you do. Worth is defined in dictionary.com...
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