Why I am Quitting Empire Avenue

The time has come. It am selling out all my shares and getting out of the stock market game. You know, Empire Avenue? The game seems to have captivated just about every social media maven out there, and I have to admit, it is fun to play. I seem to be good at it. In less than a week I became a VP in the Marketing index and shot to a Net Wealth of almost 600,000 eaves. If you’re not familiar with Empire Avenue, eaves are the fictitious currency that you buy and sell shares of people with. Here is the kicker. I only have so much time in my day. Many people would have you believe that...

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Traditional Business Blogging is Outdated

A new age of small business blogging is close at hand, or at least it should be. Things have been converging for a while now. Social media has started blurring the lines of business and personal, but blogging has stayed relatively resistant to this change. I think that this is a mistake, at least on the small business level. People are wanting, requiring a certain amount of transparency. Yeah, I know it’s a buzz word, but there is a tangible quality here that people are looking for. People are tired of the stoic face of business. There are real people behind those logos, and the public...

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Book Review: Taking on Twitter by Kathi Browne

{EAV_BLOG_VER:3e76408f1526e525} I am one of the lucky few on this planet to have met and work alongside Kathi Browne. She is smart, articulate, and confidant, so when she asked me give her book a read, I was both overjoyed and humbled. I have to say I was really surprised by her book, Taking on Twitter. The book’s subtitle is “Strategic Tweeting for Small Business”, but that really doesn’t do it justice. This book, while great for small businesses looking to get into Twitter, is a perfect beginner’s handbook, a Hitchhiker’s Guide to the Universe of...

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Is Bre.ad the Best Thing Since Sliced Bread?

And enter bre.ad to the marketing arena. Taking from one of my favourite mantras, “A good product must solve a real problem” bread sets out to help you stand out from the crowd. You can create your own digital billboard that will show for five seconds and then carry your reader to their destination. Ok, I can see it, but why should I buy into their philosophy? They give three reasons as to why I should love Toast: They’re Personal: A toast is a personalized recommendation from someone you trust. If you follow someone on Twitter or Facebook and you click on their links,...

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With Resistance, Social Media is Reaching the Classroom

I’ve written my thoughts out before on how social media can be used in the classroom in my post Classroom 2.0 and I still believe that this, in part, is the future of teaching. Last week I saw a piece on CNN.com about a teacher in Los Angeles who is using Twitter in his class with what seems to be very positive results. He has shy, out of place students that are finding a voice, and his overall class interaction has increased. This is exactly what I had been talking about in my earlier post. I’m glad to see this actually start happening. There is one thing that I did...

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Triberr, or How I Instantly Extended My Reach to Over 145,000 People.

Dino Dogan was introduced to me by my friend Mark Schaefer. If you’ve been reading my blog for a while, you’ll know that Mark has been a bit of a mentor of mine. When Mark told me that Dino was a guy I should pay attention to, I listened. From the get go, I saw that Dino and I were very similar type people. He says what he thinks and doesn’t sugar coat anything. If you want to hear that your ideas are all 100% great, and your design inspiration is nothing less than phenomenal, he is very probably, the wrong consultant for you. If you want to hear the straight truth, check...

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