Deserved Or Not Celebrity Tweeps Have Klout.
The verdict is still out on Klout. It seems that there are as many posts about what is wrong with Klout, as there are talking about what is right with it. Personally, I like Klout. I like it a lot. It is a very useful tool to gauge not only my progress, but to see where others stand as well. For those of you who aren’t familiar with Klout, in a nutshell it is “the measurement of your overall online influence,” according to the Klout blog. Having just read today’s (Feb 22) post on {Grow}, The Problem with Klout: An Infographic, I started wondering about other...
read more8 Things You Should be Doing in Social Media
Does it seem like the face of social media marketing is changing at a blistering rate? Well, it is. What worked well in 2006, may not work now. Heck, what worked in 2010, just may be passé now. If you are planning on publishing an article in 6 months, using traditional methods, you just may miss out on some real, right-here-right-now opportunities. So, how do we keep up? How do we continue to stay in step with modern marketing in the world of web 2.0? Here are a few of the key ingredients to being successful in social media marketing. Entertain: If you are bland you are out. Humour, and...
read moreQuora, Resistance is Futile…Or Is It?
Is Quora the next step to the Borg Collective? Yes, I’m showing my geek breeding here, but seriously, is Quora the next step in collective thinking? I first signed up on Quora last summer, but didn’t really do anything with it. There weren’t that many people on it, and quite frankly, it bored me. The last two months have seen it explode. People are flocking to it so fast that it has been having a problem staying online during the work day. So what is it? According to Quora, “it is a continually improving collection of questions and answers created, edited, and...
read moreWhy the Amount of Followers You Have Can be Meaningless
A friend of mine was telling me about his new Twitter account for his business, and bragged about how he had broken the 2000 follower ceiling in under 10 days. He was surprised, to say the least, when I was unimpressed. First off they have good size off line following. That helps. Second, you defeat the business purpose of being able to effectively brand yourself, and find potential clients by using an auto follow tool, and any type of get-followers-quickly client. Quality over quantity should be the rule here. Mass amounts of followers is a meaningless metric, even more so when the...
read moreCory Booker Snows How to Use Twitter
Cory Booker is the Mayor of Newark, New Jersey. He is also on Twitter (@CoryBooker). When Newark got hit hard by a snowstorm this week, Cory took to Twitter in an effort to keep lines of communication open. For three days now he has been in contact with the cities residents, in a very unique, hands on, response to their emergency. Cory said that Twitter has been “very, very helpful” in dealing with the emergency situation. “It expands my ability to make a positive impact on my constituents and meet the needs of the city,” he added. He has helped people get their...
read moreDoes Your Business Really Need a Twitter Page?
Do you have a Twitter page for your business? I’m interested in what kind of a return you are seeing off of it. I am becoming ever more unconvinced that Twitter is the right place for localized small to medium sized businesses. The majority of the interaction I see on Twitter is spread globally, among people that will never see your store front. I believe, at least for localized business, that blogs and Facebook are the way to go. People are on Facebook more and more to connect with people that they used to know, they know but don’t see as much as they’d like, and as an...
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