Winter Wonderland: 15 Inspiring Photos
It’s December. Christmas is almost here. The snow has hit here in Knoxville. I’m having a hard time keeping focused on social media topics, so instead of talking about Twitter, Facebook, or marketing plans, I think I’d rather look out the window with a hot cup of chocolate coffee and Baby It’s Cold Outside by Zooey Daschanel and Leon Redbone. If you aren’t around any snow, here’s a few pictures to put you in the...
read moreWhat Your Klout Score Won’t Tell You
Klout is the newest social scoring site to make it big. It comes at a time that people are starting to take these kinds of metrics seriously. There have been many social grading sites like TweetGrade, and my favourite, TwitterGrader. These sites, and many like them, have been, up till now, mainly for fun. Let’s face it, when Justin Bieber fans can be at the top of these rating charts, how useful, business wise, can they really be? Enter Klout. Klout is quickly gaining it’s own clout, and is putting itself out there as a real business minded social metric measuring system. So...
read moreDon’t Market. Solve Problems.
Everywhere I go, there are people. People at the grocery, people driving past me, people at home and at the park. People living out their lives, doing what they can to make their lives just a little bit easier. They are all facing challenges and solving problems on a daily basis. None of them cares one bit about my company, or yours. What they do care about is finding answers to life’s daily challenges. Problems are handed to us in many different forms. Some people are overweight. Some need their business to generate more sales, while others have concentration problems. These...
read moreMeasuring ROI in Social Media
Businessweek.com reported that as of 2009, 84% of companies do not do ROI for their social media endeavors. That’s huge! People are paying “experts” and “gurus” insane amounts of cash with out a way to judge if the campaign is working or not. I think that the universe of social media has gotten so huge, so fast, that people simply do not know where to start measuring what they are getting out of a 2.0 campaign, if anything. With billions of tweets, updates, and posts put out every day, how do we keep up with all of it and make it something we can understand? How...
read moreWhy We Shouldn’t Be Like The Old Spice Guy
I’m seeing a lot of posts about how we should be doing social media marketing like the Old Spice Guy, and granted, Old Spice has made a fantastic attempt at reinventing their product, but all I hear is the old meme “Be like Mike”. I never wanted to be like Mike, or anyone else for that matter. I always wanted to be like me. So should you. Old Spice Guy works because it is original. It works because no one has ever done it this way before. Now it’s been done, and you won’t profit from imitation. I’m not saying there aren’t things to be learned from...
read moreThe Art of Change
It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad. C.S. Lewis We have a tendency to resist change. We find what is working and stick with it. But why? The world and how it revolves, is in constant flux. Why aren’t we? We find that a Facebook fan page is working incredibly well to market our new enterprise and stop there. Will a fan page sustain our business ten years from now? We...
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