Do You Really Need to be Blogging?
Blogging. Everybody’s doing it. Since everybody’s doing it, you probably need to be doing it too, right? Wrong. Blogging is a difficult time consuming world that is tough to get noticed in. Reasons to blog, or not to blog, are many and highly varied, and it really comes down to what you want. So, what do you want to get out of blogging? “The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their...
read moreMake Your Website the Center of Your Digital Footprint
With all the various social media applications out there it can be easy to get your brand/business scattered and fragmented, socially speaking. I see many out there that will have a Facebook fan page as their focal point yet their other accounts don’t point to it, while others put the entire 2.0 load on one specific application and don’t network other platforms to gain a stronger foothold in the digital community. Find your center. I believe that the foundation of a strong social media campaign begins with the website. There are many avenues to travel in this area. First you must...
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