Make Your Website the Center of Your Digital Footprint

With all the various social media applications out there it can be easy to get your brand/business scattered and fragmented, socially speaking. I see many out there that will have a Facebook fan page as their focal point yet their other accounts don’t point to it, while others put the entire 2.0 load on one specific application and don’t network other platforms to gain a stronger foothold in the digital community. Find your center. I believe that the foundation of a strong social media campaign begins with the website. There are many avenues to travel in this area. First you must...