Social Media Metrics and What You Should Be Looking At.
ROI this, metrics that. We constantly hear about how to assess your social media benchmarks, and quite a few of them are pretty complicated. Bottom line, especially for small businesses, ROI really doesn’t need to be that hard to calculate. I’ve gathered together a few things that you can be looking at that will give you a basic understanding of how you are doing. The biggest thing here is that there are so many things that can be looked at, and so many that can seem very unrelated. No, you really cannot effectively quantify real, quality relationships, but you can put together...
read moreWhy Quitting Was the Right Answer
This past month I was involved in a contest. I had the opportunity to win an iPad2, and I was actually in the running. The premise here was to gain a free shirt from the company, use it in an original way, and snap a picture of it. At that point, you post it to their Facebook fan page, and do your best to get the most likes. Sounds easy enough, and it was…too a point. Late in the game one of the contestants jumped to first place very quickly, amazingly quick given that they were in last place the day before. How was this done? I looked at their list of people who liked them and found...
read moreIt Was a Case of Shameless Self Promotion
Who, you may ask, is doing this shameless self promotion? Well, truthfully, I am. You see I want an iPad. The problem is, I really cannot afford one. OK, I probably could get the cash together, but with five kids (here’s the shameless part) on a freelancer’s income, it’s really hard to justify. Incomes Integracon. These guys are an awesome IT support company based here in Knoxville. Integracon is giving away these free shirts that have their QR code on them. The idea is for them to drive some traffic to their Facebook fan page and increase their visibility. The idea here is...
read moreDoes Your Business Really Need a Twitter Page?
Do you have a Twitter page for your business? I’m interested in what kind of a return you are seeing off of it. I am becoming ever more unconvinced that Twitter is the right place for localized small to medium sized businesses. The majority of the interaction I see on Twitter is spread globally, among people that will never see your store front. I believe, at least for localized business, that blogs and Facebook are the way to go. People are on Facebook more and more to connect with people that they used to know, they know but don’t see as much as they’d like, and as an...
read moreA Tale of Two Clients
Social media consultants are, at the moment, taking pretty much whatever jobs come their way. I do not think that will last. We are starting to see a distillation of the niches that consultants/strategists are falling into. Soon, I expect you will see political social media strategists, food service social media consultants, among others, giving us a wide range of specialities. For now though, we are still taking the clients as they come and writing our case studies. I want to briefly go over a couple of clients that I have been working with. Client: Julia Hurley, Tennessee State House...
read more