Facebook Slams the Door On Over 47,000 Fans
Johnathan Rivera runs, or I should say, ran a Facebook fan page with over 47,000 fans. It was shut down this past week, with no notice whatsoever. Rivera’s page was a real estate referral group that helped agents grow their business through social media. In simple terms if you knew a buyer or seller in a different market then you could post to the page and an agent in that area would be able to pick up that lead. Over 1400 leads had gone out to agents in the last 18 months. The problem here is that Rivera used the word Realtor in the vanity URL for the FB page. Realtor, the word, is...
read moreSocial Media For….Fun?
Social media started out as fun. Seriously. Social media originally had nothing to do with marketing, getting more hits on your blog, or getting the most followers. Lately though, it (social media) has become a mine field of this marketing campaign or that fan page (are they even called fan pages anymore?). Slowly but surely, the fun is leaving social media. Really, Google any range of “Fun with Social Media” type queries, and see what you get. When I ran these social-media-fun queries in Google I got the opposite. I got “Social Media: it’s not just for fun”,...
read moreMake Your Website the Center of Your Digital Footprint
With all the various social media applications out there it can be easy to get your brand/business scattered and fragmented, socially speaking. I see many out there that will have a Facebook fan page as their focal point yet their other accounts don’t point to it, while others put the entire 2.0 load on one specific application and don’t network other platforms to gain a stronger foothold in the digital community. Find your center. I believe that the foundation of a strong social media campaign begins with the website. There are many avenues to travel in this area. First you must...
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