Why the Amount of Followers You Have Can be Meaningless
A friend of mine was telling me about his new Twitter account for his business, and bragged about how he had broken the 2000 follower ceiling in under 10 days. He was surprised, to say the least, when I was unimpressed. First off they have good size off line following. That helps. Second, you defeat the business purpose of being able to effectively brand yourself, and find potential clients by using an auto follow tool, and any type of get-followers-quickly client. Quality over quantity should be the rule here. Mass amounts of followers is a meaningless metric, even more so when the...
read moreWhat Your Klout Score Won’t Tell You
Klout is the newest social scoring site to make it big. It comes at a time that people are starting to take these kinds of metrics seriously. There have been many social grading sites like TweetGrade, and my favourite, TwitterGrader. These sites, and many like them, have been, up till now, mainly for fun. Let’s face it, when Justin Bieber fans can be at the top of these rating charts, how useful, business wise, can they really be? Enter Klout. Klout is quickly gaining it’s own clout, and is putting itself out there as a real business minded social metric measuring system. So...
read moreFor What’s It’s Worth, I Am a Twitter Snob
A couple days ago, Mark Schaefer (@markwschaefer), and Mitch Joel (@mitchjoel) had a conversation on Twitter followers. Do you follow everybody, or is it better to be a bit of a snob and be more choosy? In case you haven’t been following the conversation between these two guys, it’s always very interesting. They are self described arch-nemeses, and they have a great interaction that makes for great listening. First off, if you haven’t heard this podcast yet, you can find it here. Second, I just want to take a second to weigh in. I am a Twitter snob. I’ll explain. I...
read moreI Was a Twitter Schizophrenic, or Why You Only Need One Twitter Profile
I used to have 5 different Twitter profiles. I had a personal profile, a business profile, another business profile, a college profile, and another business profile. Needless to say, I was a little over worked. I thought I needed all those different profiles to keep everything separate. I had followers who only saw what I was doing in business and those who were friends and saw my personal life. That was a mistake. As you can imagine, these profiles became stale. Why? I was interacting on my business sites, only about business, and college, only about college, and personal…well, you...
read moreUsing Twitter to Get Your Blog Noticed
It’s undeniable, Twitter is everywhere. Everyone including radio and TV, for instance, have their Twitter accounts, along with each show and host. Companies, and people alike have been clamouring to get their piece of Twitter. Everybody is there for one main reason, to get noticed. It used to be that you would have to slug it out in the blogging trenches before you would draw any real traffic. All that has changed with social media and especially Twitter. So, with all the people that are talking on Twitter, just how do we get noticed? Have no fear, I have some hints! Follow...
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