Knoxville TN, Where It’s All About to Happen
First off, just about where ever you happen to live, “it” is all about to happen for you. I live in Knoxville TN, and here is where it is all about to happen, for me. Thanks to the internet, and more recently, social media, we have the ability to digitally expand our businesses to the n’th degree. A physical store front is not a must have any more. We can now reach anywhere and promote our product to almost anyone, worldwide. There is fantastic webdesign being done in San Francisco, in NYC, and in may other creative centers. I honestly believe that some of that same work...
read moreWhy I Don’t Care About Going Viral
The big thing out there right now is, going viral. Everybody and their aunt wants to go viral. Huge exposure, and your 15 minutes of internet fame. Heck, I wanted to go viral. Just one post. Please, please, please, just let me go viral, just once. That was, until yesterday. Yesterday taught me a lot about my audience. I learned about who sees my posts, and who I really want to be reaching. Yesterday I wrote a post about a local company and how they were doing social media right. It was a very moderate hit, as posts go, but there were some very useful clues to be found about my business and...
read morejAVERDE Coffee Co Does Social Media, the Right Way
Yesterday I had the opportunity to sit down with @lrknight, founder of Entrepreneurs of Knoxville, and the guys from jAVERDE Coffee Co. We were there to brainstorm some ideas on how to expand our respective companies. Javerde is a eco-green business and have a great coffee product that is just waiting to explode out of it’s one shop in Knoxville. I felt honoured that they would include me in their quest for expansion. I knew that I followed them on Twitter (@jAVERDE_Coffee) so I went to check out how they were handling their Twitter presence. It was there that I saw the most beautiful...
read more