Entrepreneurial Imperative 2010 Marketing Conference.
Just under two weeks ago I spoke on a panel at the Entrepreneurial Imperative 2010 about social media and social media consultants. I thought you might be interested in the question and my answer. Question: We all know back in the early days (aka 2007 – present) that there were a fair number of “social media gurus” charging extremely high monthly rates to set up and manage social media accounts. Discussion: What are the “red flags” that entrepreneurs and small business owners should keep an eye out for when looking to hire help? How is the value being delivered quantifiable? I...
read moreChanges
For the rest of this week and part of next week I am going to be busy moving into a house my wife and I have bought, getting some much needed cleaning done on my social media accounts, and completing a few changes to the website. No fear, I will be back to discuss what is going on in the world of 2.0.
read moreMake Your Website the Center of Your Digital Footprint
With all the various social media applications out there it can be easy to get your brand/business scattered and fragmented, socially speaking. I see many out there that will have a Facebook fan page as their focal point yet their other accounts don’t point to it, while others put the entire 2.0 load on one specific application and don’t network other platforms to gain a stronger foothold in the digital community. Find your center. I believe that the foundation of a strong social media campaign begins with the website. There are many avenues to travel in this area. First you must...
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