Make Your Website the Center of Your Digital Footprint
With all the various social media applications out there it can be easy to get your brand/business scattered and fragmented, socially speaking. I see many out there that will have a Facebook fan page as their focal point yet their other accounts don’t point to it, while others put the entire 2.0 load on one specific application and don’t network other platforms to gain a stronger foothold in the digital community. Find your center. I believe that the foundation of a strong social media campaign begins with the website. There are many avenues to travel in this area. First you must...
read moreThe Zen of Social Media: An Intro
The internet, in many ways, has become like the Las Vegas Strip. Everywhere you look there is a billboard, a neon sign, or something loud and garish enticing you to buy this product, or visit that store. Social media in a very short time has become the forefront for this web based, “billboard” type advertising. There is one huge problem. More and more, no one is listening. The masses know that whatever they want is at their fingertips whenever they desire. They are here, in social media, for content, for interaction, for relationships. They want to be recognized, remembered, and missed...
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