Has the Bubble Popped for Social Media?
Ok, I know that I am not the first to write about this. This type article has been written and rewritten over and over again for the last few years. I am not about to state that social media is dead, far from it really. There are, however, a few alarming trends that I have noticed. Over the last few months I have been decidedly absent from social media. I do not post near as much as I used to. I sometimes go for days without even looking at a feed. I’ve been gone for two main reasons. First, I’ve simply been busy. I’ve been focusing on evolving my business and have gained...
read moreSocial Media Metrics and What You Should Be Looking At.
ROI this, metrics that. We constantly hear about how to assess your social media benchmarks, and quite a few of them are pretty complicated. Bottom line, especially for small businesses, ROI really doesn’t need to be that hard to calculate. I’ve gathered together a few things that you can be looking at that will give you a basic understanding of how you are doing. The biggest thing here is that there are so many things that can be looked at, and so many that can seem very unrelated. No, you really cannot effectively quantify real, quality relationships, but you can put together...
read moreA Tale of Two Clients
Social media consultants are, at the moment, taking pretty much whatever jobs come their way. I do not think that will last. We are starting to see a distillation of the niches that consultants/strategists are falling into. Soon, I expect you will see political social media strategists, food service social media consultants, among others, giving us a wide range of specialities. For now though, we are still taking the clients as they come and writing our case studies. I want to briefly go over a couple of clients that I have been working with. Client: Julia Hurley, Tennessee State House...
read morejAVERDE Coffee Co Does Social Media, the Right Way
Yesterday I had the opportunity to sit down with @lrknight, founder of Entrepreneurs of Knoxville, and the guys from jAVERDE Coffee Co. We were there to brainstorm some ideas on how to expand our respective companies. Javerde is a eco-green business and have a great coffee product that is just waiting to explode out of it’s one shop in Knoxville. I felt honoured that they would include me in their quest for expansion. I knew that I followed them on Twitter (@jAVERDE_Coffee) so I went to check out how they were handling their Twitter presence. It was there that I saw the most beautiful...
read moreBecome a Tribal Chieftain
The need to belong is an intrinsic motivation to affiliate with others and be socially accepted. Let’s face it, that’s the first big draw to social media. The marketers know it, and if you think they aren’t taking advantage of that, think again. We all want to be part of a group, to be accepted, to be approved of, and to be missed when we are gone. In short, we want to be a member of a tribe. Where do these tribes begin, and how do they grow? The first part of that question is easy. They begin with you. I’m gonna use Twitter for most of my examples here since it...
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