I Was a Twitter Schizophrenic, or Why You Only Need One Twitter Profile
I used to have 5 different Twitter profiles. I had a personal profile, a business profile, another business profile, a college profile, and another business profile. Needless to say, I was a little over worked. I thought I needed all those different profiles to keep everything separate. I had followers who only saw what I was doing in business and those who were friends and saw my personal life. That was a mistake. As you can imagine, these profiles became stale. Why? I was interacting on my business sites, only about business, and college, only about college, and personal…well, you...
read moreWhy We Shouldn’t Be Like The Old Spice Guy
I’m seeing a lot of posts about how we should be doing social media marketing like the Old Spice Guy, and granted, Old Spice has made a fantastic attempt at reinventing their product, but all I hear is the old meme “Be like Mike”. I never wanted to be like Mike, or anyone else for that matter. I always wanted to be like me. So should you. Old Spice Guy works because it is original. It works because no one has ever done it this way before. Now it’s been done, and you won’t profit from imitation. I’m not saying there aren’t things to be learned from...
read moreCan Social Media Find You a Job?
Well can it? In a word, yes. It’s really not that simple though. Possible yes, but how, is the question. We know from many personal stories that is has been done, so we can look at these examples and find how it is possible to engineer your own digital presence and how people can accomplish their own success through social mediums. It’s all about risks, and being willing to take those risks. Some have landed jobs just because they IM’d the right person at the right time. Some have taken their blogs to new, more profitable, heights. The point here is you’ve got to be...
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