Why I Don’t Care About Going Viral

The big thing out there right now is, going viral. Everybody and their aunt wants to go viral. Huge exposure, and your 15 minutes of internet fame. Heck, I wanted to go viral. Just one post. Please, please, please, just let me go viral, just once. That was, until yesterday. Yesterday taught me a lot about my audience. I learned about who sees my posts, and who I really want to be reaching. Yesterday I wrote a post about a local company and how they were doing social media right. It was a very moderate hit, as posts go, but there were some very useful clues to be found about my business and...