Traditional Business Blogging is Outdated
A new age of small business blogging is close at hand, or at least it should be. Things have been converging for a while now. Social media has started blurring the lines of business and personal, but blogging has stayed relatively resistant to this change. I think that this is a mistake, at least on the small business level. People are wanting, requiring a certain amount of transparency. Yeah, I know it’s a buzz word, but there is a tangible quality here that people are looking for. People are tired of the stoic face of business. There are real people behind those logos, and the public...
read moreSocial Media Metrics and What You Should Be Looking At.
ROI this, metrics that. We constantly hear about how to assess your social media benchmarks, and quite a few of them are pretty complicated. Bottom line, especially for small businesses, ROI really doesn’t need to be that hard to calculate. I’ve gathered together a few things that you can be looking at that will give you a basic understanding of how you are doing. The biggest thing here is that there are so many things that can be looked at, and so many that can seem very unrelated. No, you really cannot effectively quantify real, quality relationships, but you can put together...
read moreChanges are Just Around the Corner
Like I said in an earlier post, February is one year for Anocial. It has been one heck of a growing experience. I can’t tell you just how much I have learned. The biggest thing I have learned is the importance of listening. I realize that if I will only listen to what you have to say, you will point me in the right direction. One of the biggest things I have been hearing is a need for affordable but quality websites. Since I mainly work with small businesses, there is huge need for you to be able to find quality work at a price that won’t put your business under. Templates are...
read morejAVERDE Coffee Co Does Social Media, the Right Way
Yesterday I had the opportunity to sit down with @lrknight, founder of Entrepreneurs of Knoxville, and the guys from jAVERDE Coffee Co. We were there to brainstorm some ideas on how to expand our respective companies. Javerde is a eco-green business and have a great coffee product that is just waiting to explode out of it’s one shop in Knoxville. I felt honoured that they would include me in their quest for expansion. I knew that I followed them on Twitter (@jAVERDE_Coffee) so I went to check out how they were handling their Twitter presence. It was there that I saw the most beautiful...
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