It Was a Case of Shameless Self Promotion
Who, you may ask, is doing this shameless self promotion? Well, truthfully, I am. You see I want an iPad. The problem is, I really cannot afford one. OK, I probably could get the cash together, but with five kids (here’s the shameless part) on a freelancer’s income, it’s really hard to justify. Incomes Integracon. These guys are an awesome IT support company based here in Knoxville. Integracon is giving away these free shirts that have their QR code on them. The idea is for them to drive some traffic to their Facebook fan page and increase their visibility. The idea here is...
read moreMake Your Website the Center of Your Digital Footprint
With all the various social media applications out there it can be easy to get your brand/business scattered and fragmented, socially speaking. I see many out there that will have a Facebook fan page as their focal point yet their other accounts don’t point to it, while others put the entire 2.0 load on one specific application and don’t network other platforms to gain a stronger foothold in the digital community. Find your center. I believe that the foundation of a strong social media campaign begins with the website. There are many avenues to travel in this area. First you must...
read moreThe Internet is People!
My second precept: I will be conscious of my relationships in the social media environment and remember that there is a real human attached to that avatar. I’ve already spoken about flame wars so I will not touch on that here. I have a belief that since the population of the web is tired of of what I call shouting, and of the billboards, we need to figure out what will work to drive traffic to our sites. Twitter’s catch is sharing information. Retweets can help topics spread at an incredibly rapid pace. Friendfeed allows for the same kind of sharing and used in conjunction...
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